Energy business cluster selects ‘well-connected’ PR agency to raise profiles

BRITAIN’S Energy Coast Business Cluster (BECBC) has appointed a new PR partner to showcase the innovation of its members to a wider audience and promote further collaboration between local companies.

The Cumbria-based business cluster this week announced PR, Communications and Marketing Agency 32West has been selected to help tell the story of the organisation and its members following a competitive tender process.

BECBC brings together members of the energy sector supply chain and provides a collective voice for all its members to help businesses grow, forge key partnerships and collaborations, inspire the next generation of Cumbrian leaders and develop the local economy.

Samantha Down and Dianne Richardson.

32West was selected as its PR partner after demonstrating strong connections with companies working across all industries throughout West Cumbria, and for evidencing successful campaigns for a wide range of businesses, charities and local authorities across the North of England.

Starting in January 2024, the contract will run for three years.

Dianne Richardson, the Chief Executive of BECBC, said: “As a member of BECBC who already handles the PR for a number of fellow members, 32West can bring its experience, connections and understanding of the area to ensure our members’ voices are heard in the energy sector locally, regionally and nationally. I’m really looking forward to working with them as we move into 2024.”

32West specialises in PR, social media and digital marketing, videography and graphic design, and already works with a number of businesses in West Cumbria.

Samantha Down, a Client Relationship Manager for 32West, said: “As an agency which works up and down the West Cumbrian ‘energy corridor’, and as a BECBC member ourselves, we are already established in the local business community and we have first-hand knowledge of the amazing work these companies deliver on a daily basis.

“We are very excited to start work with BECBC to share the members’ amazing stories, promote further collaboration between local businesses and promote opportunities for business growth among members.”

BECBC was founded in 2003 when six West Cumbrian businesses that were part of Sellafield’s supply chain joined forces, organising monthly meetings to discuss what was happening in the local area and how they could work together to maximise business opportunities.

 

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