A PR and communications agency has grown its social media team to cater for a rise in its services.

32West, which works with clients across the North of England and South of Scotland, has appointed Eleanor Wright and Emma Dunwell as Social Media Specialists as demand increases for the company’s management and consultancy services across digital platforms which includes organic and paid social campaigns, video content creation and Pay Per Click campaigns.

From the left, Eleanor Wright, Amee Wightman and Emma Dunwell.

The expansion of the department comes in response to more businesses across 32West’s portfolio seeing the value in strategic social media campaigns and consistent posting of engaging content.

Amee Wightman, Digital Marketing Manager at 32West, said: “There has been a sharp increase in demand from our client base for our social media services, and we are delighted to welcome Eleanor and Emma on board to develop the expertise among the team.

“Eleanor and Emma bring a range of specialisms to the role including video content creation and planning engaging campaigns, and they add further capabilities to ensure our clients’ social media platforms are as effective and impactful as possible.”

Eleanor has experience of managing and growing businesses’ social media accounts through previous in-house marketing roles. Before working in marketing, she worked in editorial and advertising photography.

She said: “32West immediately felt like the right environment for me; supportive, collaborative and creative. I wanted to be part of a team where ideas are encouraged, people enjoy what they do and our best work comes from working together.

“I am excited to be in a role where I can create thoughtful and engaging content to help tell our clients’ amazing stories, while continuing to develop my skills with a brilliantly creative team around me.”

Emma joins 32West following experience of working at a large North East-based agency which lists some high-profile UK bands as its clients.

She said: “32West works with a varied selection of great businesses and I’m delighted to have joined such a vibrant, creative agency. There is a lot of talent throughout the company, and it’s great to be part of the team which delivers results-driven and thoughtful social media services to help businesses achieve their growth ambitions.”

Based in Cumbria, 32West is an integrated PR, marketing and communications agency which works with businesses and organisations across all sectors. The company employs a team of 13 PR, communications, marketing and creative specialists.

More details can be found at www.32west.co.uk.