Former TV journalist and council comms manager joins expanding PR agency

A HIGHLY-EXPERIENCED journalist and communications manager is joining a northern PR agency as it continues to expand.

Samantha Down, a former regional ITV news journalist and public sector head of communications, is joining 32West as the agency grows its client base.

Samantha joins the company as a Client Relationship Manager based in her home area of West Cumbria.

Samantha Down who is joining 32West as a Client Relationship Manager based in West Cumbria.

32West has operating bases in Cumbria, Newcastle and Liverpool and supports clients across the North of England and South West Scotland in a diverse range of sectors.

Samantha, who worked as a journalist for ITV Border for 11 years, including setting up a Diversity and Inclusion panel, previously worked at the Liverpool Echo and Chester Chronicle.

She joins 32West from being a public sector communications and engagement manager, until April at Copeland Council, more recently on the communications team at Cumberland Council.

At 32West Samantha, who lives near Workington, will work with a range of 32West’s clients in West Cumbria and across the wider region.

Jonathan Lee, a 32West director, said: “We are delighted that a communications executive and journalist of Samantha’s calibre and experience is joining 32West as we look to further expand.

“West Cumbria is an area full of exciting and ambitious businesses and organisations and we look forward to Samantha telling even more of their stories of success as well as making a positive difference to communities across the region.

“It’s an exciting time at 32West with our client base growing across Cumbria, Lancashire and the North-East, as well as the range of services we deliver for our clients also expanding.

“The strength of any business is its people and we are delighted that Samantha is joining our extremely talented team. 

“We are really proud of every member of our team who always go the extra mile to do the very best for our clients and to help our communities.”

Samantha said: “For the past 13 years it has been my privilege to represent and work in West Cumbria.

“When I moved to the area I only intended to stay for 18 months but I fell in love with the people and the place. More than a decade later I can’t imagine living and working anywhere else.

“West Cumbria has so much to offer locally, nationally and internationally. Now is a very exciting time for the region with millions of pounds worth of investment coming this way.

“32West works with some truly groundbreaking businesses and I’m really looking forward to getting stuck in and telling their stories. By doing so we can help businesses grow and reach their potential.”

32West, which celebrates its fifth anniversary this month, was founded by former regional media group editor James Higgins and former regional media group commercial director Frank Stretton and is headquartered at Ulverston in Cumbria.

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